How to put tabs into Google Earth placemarks

by Joe on February 17, 2010

I just helped a client set up a tabbed interface for their Google Earth placemarks. It took a lot of searching to figure out how, but in the end it wasn’t that tough. I used the “tabber” javascript and css tabifier. It looks good “out of the box” and it’s the lightest I found. Here: http://www.barelyfitz.com/projects/tabber/

I tried to find a way to have the Javascript and CSS as part of the placemark code, but ended up hosting it on the client’s server.

For the header I also pulled in an image from the client’s site and we made it a clickable link with the same technique people use to put header graphics in their Thesis WordPress themes.

I’ll expand this post with details if anyone’s actually interested. Make a comment if you want to see code and more tips.

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If you touch this, it will fall down

by Joe on February 17, 2010

A dozen nails balanced on one

If you touch this, it will fall down

The other day at a coffee shop in Anacortes, WA, I saw one of these nail balancing puzzles at the counter where people stand to wait for their espresso drinks.

It had a sign under it reading:

If you touch this, it will fall down.

I asked the woman making my latte how often people touched it.

She laughed and told me that she was performing an experiment.

At first the sign read,

Don’t Touch.

But people touched it all the time. It got knocked down four or five times a day.

Then she changed the sign to:

Don’t Touch. For sale. $500.

People STILL touched it.

But once she changed it to a clear statement of action and consequence, people stopped touching it.

The lesson: People pay attention not when they’re told what to do, but when they’re given the tools they need to form their own conclusions about whether or not a certain course of action is a good one.

Photo by Elisfanclub via Flickr

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Spark Word of Mouth Marketing with Social Media

January 20, 2010

Last night I taught the first session of a six-week “Social Media Marketing For Small Businesses” course on Orcas Island. The class is sponsored by The Funhouse, based on suggestions from the Chamber of Commerce and the Orcas Green Business Alliance. The attendees are a mix of small businesses and non-profits working in both the [...]

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Credit card processing explained — beautifully

January 11, 2010

I just ran across a fantastic explanation of all the moving parts involved in setting up credit card processing for online purchases. The guide is illustrated (helps a lot) and will explain in 10 minutes what will otherwise take you hours to figure out on your own with the unhelpful help files at most providers. [...]

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Different objections…

January 2, 2010

I touched on this in my post yesterday, but not explicitly: There are two different kinds of objections. (An objection being anything that makes a customer hesitate before making a purchase. The first is an objection to YOUR particular product or service: Price Size Color Timing Availability Guarantee, etc And then there are objections that [...]

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Stop customers from leaving to do more research

January 1, 2010

Here’s a lesson from the e-commerce world that applies to a lot of small businesses with websites. According to a Marketing Sherpa article published 12/23/09, “Any time a visitor leaves your ecommerce site to research a product, your odds of converting them decline.” Pretty obvious, right? Let’s say you’re looking for a particular sleeping bag. [...]

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Collecting large amounts of useless information

November 23, 2009

Do you collect names from customers who walk into your shop? Maybe even email addresses? If so, have you ever actually done anything with those names? I was just talking to a friend who runs an outfit where people seem to be very happy to put their names and addresses on the clipboard he leaves [...]

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Avoid the HARO fail

June 26, 2009

Are you considering advertising on Peter Shankman’s HARO newsletter? It reaches thousands of sharp, well-connected people. And it’s an undeniably great place to advertise. But if you’re not ready for it, you’re throwing good money away. Here’s why: HARO will bring you a rush of great traffic, but HARO readers are busy and distracted. If [...]

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