Are you considering advertising on Peter Shankman’s HARO newsletter?
It reaches thousands of sharp, well-connected people. And it’s an undeniably great place to advertise.
But if you’re not ready for it, you’re throwing good money away.
Here’s why: HARO will bring you a rush of great traffic, but HARO readers are busy and distracted. If your site doesn’t grab them by the throat and deliver whatever you promised in your ad text, all those people will disappear as quickly as they came.
With HARO, you only have one chance. Your ad goes live in a single email. You’ll see traffic for a few hours. A day at most.
There’s no chance to fix things if your site isn’t working as well as it should.
Unfortunately, the advertisers who are making mistakes with their web sites are the ones who can least afford to see that money go down the drain.
Click here for a checklist of things to fix before your ad goes live.
{ 2 comments… read them below or add one }
Great point, Joe. And that goes for ANY advertising. You have to think about the best case scenario. What will you have to do to serve all those customers?
Thanks, Julie. I’m going to be expanding on my checklist soon. No matter how you advertise (even if it’s through non-advertising methods like SEO or social media), you have to make sure your conversion process is rock solid. And there’s the issue you point to as well: if your advertising is successful, do you have the capacity to help your new prospects. Nothing worse than getting people excited about finding a solution to their problem and then not being able to deliver.