http://joethoron.com/avoid-the-haro-fail Website and marketing help for small businesses and non-profits Mon, 06 Sep 2010 15:19:24 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://joethoron.com/avoid-the-haro-fail/comment-page-1#comment-5 Joe Thu, 10 Dec 2009 14:36:54 +0000 http://joethoron.com/?p=4#comment-5 Thanks, Julie. I'm going to be expanding on my checklist soon. No matter how you advertise (even if it's through non-advertising methods like SEO or social media), you have to make sure your conversion process is rock solid. And there's the issue you point to as well: if your advertising is successful, do you have the capacity to help your new prospects. Nothing worse than getting people excited about finding a solution to their problem and then not being able to deliver. Thanks, Julie. I’m going to be expanding on my checklist soon. No matter how you advertise (even if it’s through non-advertising methods like SEO or social media), you have to make sure your conversion process is rock solid. And there’s the issue you point to as well: if your advertising is successful, do you have the capacity to help your new prospects. Nothing worse than getting people excited about finding a solution to their problem and then not being able to deliver.

]]> http://joethoron.com/avoid-the-haro-fail/comment-page-1#comment-4 Julie Anne Thu, 10 Dec 2009 01:55:02 +0000 http://joethoron.com/?p=4#comment-4 Great point, Joe. And that goes for ANY advertising. You have to think about the best case scenario. What will you have to do to serve all those customers? Great point, Joe. And that goes for ANY advertising. You have to think about the best case scenario. What will you have to do to serve all those customers?

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