Do you collect names from customers who walk into your shop? Maybe even email addresses?
If so, have you ever actually done anything with those names?
I was just talking to a friend who runs an outfit where people seem to be very happy to put their names and addresses on the clipboard he leaves on the counter.
But what does he do with this?
Nothing.
This list is a gold mine of information waiting to be tapped. These are all people who walked in the door and interacted with him. They have important feedback to give on their experience. They have friends they can tell.
What’s stopping you from using the information you’ve been collecting? Are you just not sure what questions to ask? How to get in touch with them? Just haven’t made time?
Make a plan.
